Landing Page SEO

landing page SEO

Your website’s landing page SEO and layout and design will undoubtedly have one of the largest impacts on your overall website’s SEO. Google is now taking into account at a much greater scale than before, user metrics from tools like the Chrome browser and Google analytics. Some say that having real visitors from Denver Colorado will impact this. Some will argue the impact will be even greater than incoming links into your landing page itself.

I will argue that it’s extremely important all other things aside. Google is now looking at a lot more aspects of your website’s overall user experience when accounting for your position in the SERPS and that’s the most important point of this conversation. Your Denver SEO company should be familiar with this concept.

For example, if you’re a Denver based company and you want to rank in in the local search results then you better be mentioning the city of Denver in your copy. You may even want to create an entire page on Denver Colorado and the surrounding area, especially if it’s meaningful to you or your company. You could potentially even put this in your about section and link to it from your landing page to create a nice relevance factor.

User Experience

Conversion rate optimization is important to your SEO and can be a huge part of overall user experience and can add serious revenue onto your bottom line if managed correctly. This means that the overall UX/UI (user experience and user interface) your website provides the end user must be very well put together. Google wants to send users to a website that provides a great user experience versus a website that doesn’t do the same. Your Denver SEO agency should be familiar with the impact that UX/UI could have on your campaign.

Think about it this way, Google is essentially trying to build the biggest resource on the planet, in the most cost effective way possible, courtesy of your hard work of course. What you have to realize it’s a give and take here. If you provide a great user experience and a valuable resource for the visitor to your page then Google will reward you with the almighty and free organic search engine traffic. Free used loosely here as putting this altogether obviously takes some serious work effort.

This is why you should focus on your landing page SEO, not only for the website visitors coming from Denver but for the search engines. It’s a two-fold benefit of great website design that will have massive overall benefits for your brand and your website as a whole.

Overall Design

Yes, you’re reading this right. Your design is more important than ever for your rankings. Everything is being taken into account when it comes to your landing page SEO and how well it ranks in the SERPS. This is true, especially when it comes to the design of your website.

Google’s RankBrain algorithm is picking apart everything when it comes to rankings and design is no exception. If it’s weak then chances are your rankings will be weak as well.

There are plenty of great benefits SEO can provide you. If you’re looking to grow your business then search engine optimization could be the perfect compliment to your already established business.

Design is performance and performance is user experience. We’ve all been to a website before that just didn’t feel right, right? Website performance can be a serious issue for your overall marketing plans. Get your site performance right.

It’s the website you barely remember because you hit the back button so fast it nearly caused your clicking finger whiplash. Don’t be that website.

Make sure your design is up to date; looking like a professional website should and providing a great user experience on mobile devices as well. Any designer that is worth their weight will focus on mobile search as smartphones (mostly Android and iPhone) and even tablets like iPads and Android account for a huge percentage of traffic and leads, especially from websites like Facebook where a majority of their traffic is mobile users.

Creating The Best Experience

This is the overall goal your website should seek to accomplish. Seek a Denver SEO expert that understands how to create a great website experience. Create the best experience possible for someone that’s visiting your website for the first time.

If you do this correctly and you keep creating great content then you’ve got a great chance of seeing that person again in the future. This is how websites grow.

Lastly, remember that your landing page SEO is your design and your user experience. Not only do you need to make sure that you’re providing the highest quality content available for the user, you need to make sure that all of these things are in order.

This is what will separate you from the rest of your competition and make your website more successful than your next best competitor. The right Denver SEO agency can help you get there. Push the limits with your content, make sure your landing page provides the answers that would be visitors are looking for and make sure your design and UX/UI are all tied in and working together.

This is what will help your website achieve the rankings you want. This is what will help you grow your business and add sales to your bottom line. This is exactly why choosing the right Denver SEO service provider can be and is so very powerful.

Those websites that overlook this valuable lesson will be behind the times. Take the advice of someone that’s been in the SEO industry for over a decade and pay attention to your website design, create great content and make sure your landing page SEO is contributing to and helping to deliver what it is you’re trying to communicate to the search engine visitor. Match these up and your search engine visibility will increase.