SEO Content To Power Up Your Website

creating great SEO content

Well Written SEO Content Drives Organic Ranking Results

If experienced Denver SEO experts can agree on anything it’s that content is important for rankings. A lot of people refer to this as content marketing and it’s the core of SEO. Without content there would be no pages to rank and nothing for Google to look at. It only makes sense in this case that your website’s SEO content be of the highest quality.

This is where hiring an experienced Denver SEO consultant pays for itself in spades. It’s where the pros are separated from the rest of the pack and where rankings are made. While some say that content is king, the fact is that SEO content is imperative for your website rankings, king or not.

So where do we start in the content game. Are Denver SEO professionals all content marketing people now? Not so fast. You need Denver SEO Agency that specializes in SEO content.

Start With Research In Your Niche

Again, the need for thorough keyword research arises in the application of solid Denver SEO consulting practices. It’s almost like this is an important concept and a central piece to your SEO success.

You need to do the research so you know and understand what potential consumers are looking for in relation to writing potential content pieces. Look at other local Denver based competitors in your niche to see who seems to be doing well in the SERPS.

Take that information and run a keyword analysis report to determine what keywords they’re ranking for. This will give you an idea of what your potential customers may be looking for.

If you don’t find enough keywords or context there then take a look around at other cities besides Denver (that might be around the same size or larger) to see what the competition has there. This can be eye opening and can give you a lot of great SEO content ideas.

Once you’ve decided on what types of keywords you will want to use to create your SEO content on then you’ll need to decide what type of content you’ll be creating and what the context will be. Will it be a blog post or a resource page? How in depth will it be?

Deciding On Content Type

This can be a relatively easy to decide on or difficult, depending on how indecisive you are. The first thing you need to ask yourself is whether or not the piece you are about to write is going to be an anchor piece or not.

Anchor Content

An anchor piece is something that will be more evergreen in nature, providing deep context on the subject at hand, like our page here on Denver SEO. It would be a piece that informative in nature and provide a substantial amount of value to the reader. It would likely be fairly dense piece, well researched and thought out to provide the most value and background possible to the reader.

This type of content would most likely be placed on a page versus a blog. This means that it’s likely something that a visitor to your website would want to read, something that’s core to your website offerings. Anchor content is something that’s highly related to your niche while providing an extreme amount of context and value for the website visitor.

There are plenty of great benefits SEO can provide you. If you’re looking to grow your business then search engine optimization could be the perfect compliment to your already established business.

Blog Content

The other type of content is blog content. This could be evergreen content that provides lots of value but it could also be something niche related that your users may find valuable.

This type of content is something that provides value but may not be central to your core offerings. It may be more topical in nature with tie-ins to the products and services you offer on your website.

Supporting Pages/Content

This type of content is just what it sounds like. This could be additional content that supports your main page. This is great when it just doesn’t make sense to add a bunch of content to your main page as it could throw of the theme of the page itself.

These pages are oftentimes built to support thoughts and related products or services that are central to your offerings yet are unique concepts in their own right.

The goal is to add additional value without cluttering your content. Content creation is obviously central to the theme of SEO but we also don’t want to impede the theme of the page itself.

Supporting content adds value for those that may be searching for information about creating great content for even the largest Denver based businesses.

This content could also be written in blog post format. It really depends on what your goals are and what value you want to provide that may be associated around your central products and services.

The Final Decision

The choice is really up to how you want to organize your website and the overall theme of your website. Work with your Denver SEO consulting team to give the website visitor what they want and you can grow your business. If you can consistently create great content you can keep potential customers coming back again and again for the valuable content you create based around your most valuable offerings.

Great SEO content that provides insight and context equals more sales and more revenue for your company. Keep it up and you’ll surpass your competitors almost like they’re standing still.