Where is the customer at in the buying cycle? This information is vital to the type of content you will create and use to market to your customers.
There are several different places or points in the buying cycle that your potential customer may be in. It’s our job to help you find out what point works best with your goals.
There are some variables here that will determine your content campaign going forward. There are four different stages that your buyer may be in and each of those stages can vary in market size. Analyzing market size of each stage and assessing your long term marketing goals will ultimately determine our efforts moving forward.
Is the customer aware there is a solution to their problem? This is assuming your product or service solves a common issue amongst a group of individuals. This type of campaign will help the customer find and understand what your product or service is.
These campaigns are typically built for companies that are offering a new product or service to the market. This strategy is similar to that of a PR strategy with the current marketplace taken into account along with the other offerings. This can become a strategy intensive plan.
Are your customers looking for answers to a question? This type of customer doesn’t know much about the product or service that you sell but they want to do their research to find out more about what might be the best fit for them.
Are your customers looking for the right source before they make that purchase decision? They’ve found what they need but there are several providers that fit the bill. There are the big companies that everyone knows about and then there’s your business. Do you want them to know about you? If so this is a great search engine marketing strategy to employ.
Are they looking to buy something? These are the customers that know what they want and they’re looking to make a quick decision and buy. Does your business fit the model that would benefit you to be in front of these types of customers?
Those that can benefit the most from these types of search campaigns often find themselves among some stiff competition. This is the ultimate in marketing as these customers are at the end of the marketing funnel. They’re ready to make a purchase; all you need to do is be in front of them at that exact moment. These SEO campaigns can shape up to be quite competitive but very lucrative for the client when the campaign is running on all cylinders.