If you want to optimize your website conversion rates then you’re going to need to understand how important data points are going to be for the process. Gathering and tracking changes made will prove valuable as they can and will make the difference in real dollars through conversions.
What things can we help to make better?
Reducing Bounce Rates
When a visitor lands on your website the goal is to keep them on the webpage rather than having them hit the back button. If they hit the back button immediately this is referring to as a hard bounce. Reducing the potential for this is ideal. It also means reducing overall bounce rates and ultimately increasing sales on your website.
UX and Funnel Optimization
User experience is important for your website. If you don’t provide your visitors a great user experience then you’re bound to have them bounce from the page. Giving the user what they want is part of bettering your user experience.
Optimizing your funnel has a lot to do with the content you’re providing to your visitor and combining that with a valid form of conversion that makes the most sense for that level in the funnel.
This gets complicated and can ultimately take hours of very thorough keyword research in order to get it right from the start. Doing this will enable you to understand the levels in the buying cycle and where your customer may be in that cycle. Knowing this information you can then provide them the content and the solution that they need.
There are two primary methods that can provide results.
- Analytics Tracking and Measuring
This is done with real data on the fly. Let’s say you have plenty of traffic flowing through your website thus enabling you to track and measure data through your analytics.
Setting up A/B tests can be a real boon here. This strategy enables you to make a change on a webpage and keep the other page the same. Now, we split your traffic between those two pages and see which one performs or converts at a higher percentage rate.
- User Testing
This method is a bit different but can be beneficial if done properly. Using this method you may bring a group of potential users, people matching your customer profile, into a group so that they can test your website landing page SEO, your product/service, etc.
Let’s say you bring a group of users in for testing your landing page. Ideally we want to present them three different landing pages all selling the exact same product or service.
These pages will all be different. We then ask users to make a purchase on the website.
They make this purchase and then we ask them immediately after how they felt about the purchase and the process, the feelings they had and more.
This data can be powerful and can garner positive results. You have to be careful here as if the group isn’t large enough you could get skewed results on simple things like the color of the landing page that could be off when presented in front of a larger test group.