- SEO stands for search engine optimization and is a digital marketing strategy used to drive more visitors to your website, organically, through search engines like Google.
- Optimizations are made to your website so that your site is more likely to appear in search results for terms related to your Denver business. For example, if you're a personal injury attorney in Denver you'd want to appear as the first result for anyone searching "personal injury attorney" in your area. But to appear in that coveted top spot, your site needs to be properly optimized.
- Optimization is based on a wide range of ranking factors: on-page keyword optimization, HTML structure, social cues, and backlinks, just to name a few. The rules of the game are always changing, which is why it's important to use an experienced Denver SEO consultant that uses the latest best practices recommended by Google and leading specialists providing SEO services that get results.