Great Content For Denver Companies

Well Written Content Drives SEO Results

creating great content

If experienced SEO experts can agree on anything it's that content is important for rankings. Without content there would be no pages to rank and nothing for Google to look at. It only makes sense in this case that your website content be of the highest quality.

This is where hiring an experienced Denver SEO consultant pays for itself in

spades. It's where the pros are separated from the rest of the pack and where rankings are made. Content is king and great content is imperative for your website rankings.

So where do we start in the content game. Are SEO professionals all content marketing people now? Not so fast.

Start With Research In Your Niche

Again, the need for thorough keyword research arises in the application of SEO practices. It's almost like this is an important concept and a central piece to your SEO success.

You need to do the research so you know and understand what potential consumers are looking for in relation to writing potential content pieces. Look at other local Denver based competitors in your niche to see who seems to be doing well in the SERPS.

Take that information and run a keyword analysis report to determine what keywords they're ranking for. This will give you an idea of what your potential customers may be looking for.

If you don't find enough keywords there then take a look around at other cities besides Denver (that might be around the same size or larger) to see what the competition has there. This can be eye opening and can give you a lot of great content ideas.

Once you've decided on what types of keywords you will want to use to create your content on then you'll need to decide what type of content you'll be creating. Will it be a blog post or a resource page?

Deciding On Content Type

This can be a relatively easy to decide on or difficult, depending on how indecisive you are. The first thing you need to ask yourself is whether or not the piece you are about to write is going to be an anchor piece or not.

Anchor Content

An anchor piece is something that will be more evergreen in nature. It would be a piece that informative in nature and provide a substantial amount of value to the reader. It would likely be fairly dense piece, well researched and thought out to provide the most value possible to the reader.

This type of content would most likely be placed on a page versus a blog. This means that it's likely something that a visitor to your website would want to read, something that's core to your website offerings. Anchor content is something that's highly related to your niche while providing an extreme amount of value for the website visitor.

There are plenty of great benefits SEO can provide you. If you're looking to grow your business then search engine optimization could be the perfect compliment to your already established business.

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Blog Content

The other type of content is blog content. This could be evergreen content that provides lots of value but it could also be something niche related that your users may find valuable.

This type of content is something that provides value but may not be central to your core offerings. It may be more topical in nature with tie-ins to the products and services you offer on your website.

Supporting Pages

This type of content is just what it sounds like. This could be additional content that supports your main page. This is great when it just doesn't make sense to add a bunch of content to your main page as it could throw of the theme of the page itself.

These pages are oftentimes built to support thoughts and related products or services that are central to your offerings yet are unique concepts in their own right. For example, this is a supporting page for our Denver SEO services page.

It makes sense to have this as a supporting page because it adds additional value without cluttering the main page. Content creation is obviously central to the theme of SEO but we also don't want to impede the theme of the SEO page itself.

Having this as a supporting page for our Denver office does just that. It adds value for those that may be searching for information about creating great content for even the largest Denver based businesses.

This content could also be written in blog post format. It really depends on what your goals are and what value you want to provide that may be associated around your central products and services.

The Final Decision

The choice is really up to how you want to organize your website and the overall theme of your website. Give the website visitor what they want and you can grow your business. If you can consistently create great content you can keep potential customers coming back again and again for the valuable content you create based around your most valuable offerings.

Great content equals more sales and more revenue for your company. Keep it up and you'll surpass your competitors almost like they're standing still.

There are plenty of great benefits SEO can provide you. If you're looking to grow your business then search engine optimization could be the perfect compliment to your already established business.

Learn More