spades. It's where the pros are separated from the rest of the pack and where rankings are made. Content is king and great content is imperative for your website rankings.
So where do we start in the content game. Are SEO professionals all content marketing people now? Not so fast.
Start With Research In Your Niche
Again, the need for thorough keyword research arises in the application of SEO practices. It's almost like this is an important concept and a central piece to your SEO success.
You need to do the research so you know and understand what potential consumers are looking for in relation to writing potential content pieces. Look at other local Denver based competitors in your niche to see who seems to be doing well in the SERPS.
Take that information and run a keyword analysis report to determine what keywords they're ranking for. This will give you an idea of what your potential customers may be looking for.
If you don't find enough keywords there then take a look around at other cities besides Denver (that might be around the same size or larger) to see what the competition has there. This can be eye opening and can give you a lot of great content ideas.
Once you've decided on what types of keywords you will want to use to create your content on then you'll need to decide what type of content you'll be creating. Will it be a blog post or a resource page?
Deciding On Content Type
This can be a relatively easy to decide on or difficult, depending on how indecisive you are. The first thing you need to ask yourself is whether or not the piece you are about to write is going to be an anchor piece or not.
An anchor piece is something that will be more evergreen in nature. It would be a piece that informative in nature and provide a substantial amount of value to the reader. It would likely be fairly dense piece, well researched and thought out to provide the most value possible to the reader.
This type of content would most likely be placed on a page versus a blog. This means that it's likely something that a visitor to your website would want to read, something that's core to your website offerings. Anchor content is something that's highly related to your niche while providing an extreme amount of value for the website visitor.