Work On That H1 Tag
Your H1 tag is super important for your on-page SEO. It's one of the top on-page changes you can make, right behind your title tag in my opinion.
It tells Google what the page is about and it can also create a reason for your visitor to keep reading your content through to the end. This is a delicate balance but a well crafted H1 tag can pay off handsomely.
Use Helpful Subheadings
Your H1 tag is important but don't forget about adding your H2 and H3 tags to impact the reader. These tags help to break up your content into well thought out chunks and make it more visually digestible. Having long form content that is easily digestible is a great way to increase your time on page.
These headers also have an impact on your on-page SEO so use them effectively. Try to include your keywords where it makes sense including those LSI and even long tail keywords. This will help your page in the SERPS.
Include Outbound Links
No matter how long you make a piece of content you can't effectively expound on each and every idea in it and effectively stick to your topic. This is what outbound links are for and frankly it's what the web was built on. So go out there, create great content and give credit where credit is due. You and your content will be rewarded.
Your visitors will thank you as well. It's okay to link out folks. Forget about your page losing any value from this. The only thing you gain here is user appreciation and rankings.
Include Internal Links
If you're creating great content then you should be linking to it, right? Exactly. Give yourself credit where it's due by linking over to your most valuable pages from within your content. Google will reward your content and your website by giving it the credit it deserves.
If you don't have any great content to link to within your website then you definitely need to start creating it. This is becoming a larger part of the algorithm by the day. RankBrain is powerful and fast moving. Google is getting closer to success with this by valuing great content where credit is due.
Optimize Your URL
This is important for on-page SEO as well as CTR. When a searcher is looking at the options on a page full of search results your URL will stand out. I've tested this many times. It can make a huge difference in your click thru rate from the SERPS.
Make sure your URL has your main keyword in it. It will help you rank and it will help you convey the value of that potential click for anyone that's looking at another nine plus options on that page.