This is why keyword research is vital to your campaign success. We take it very seriously and strive to stay at the forefront of keyword analysis by using the most up to date and valuable research and analysis tools like Ahrefs. I say Ahrefs because they are the leader in keyword data.
Their data is powered by internet service providers and other data but most importantly is the ISP data. This data gives us a unique look at actual keywords people are typing into search engines on a monthly and yearly basis. This data is extremely valuable and something that Google has taken away from SEO providers. It's what they refer to as "not provided" and is a tactic used to protect consumer data as well as some will argue a tactic used to thwart organic SEO providers from getting their hands on valuable search data.
No matter what side of the fence you're on when it comes to keyword data the most important thing to keep in mind is that accuracy counts. And having that keyword data from internet service providers is the closest thing we can get to getting it directly from Google, like back in the good ol' days.
The Second Step
This is the forgotten step for so many business owners and companies that provide search engine optimization services. While the first step is obviously the keyword research, the second step is making sure that you're going to be able to obtain a great return on investment for the efforts put in.
This is why knowing your business is extremely important. What services or products do you provide that have the greatest margins? This is oftentimes where to look first. We want to look at these services that your company provides and do a deep keyword analysis on related keywords. This will tell us whether or not there's enough keyword search volume to warrant a full blown SEO campaign.
This is a vital step in your keyword research phase. It will tell you just how valuable a set of keywords is surrounding any group or related group of services that your company offers. We can then compare these groups to each other, analyzing search volume to effectively determine what set of keywords could provide your company with the best return on investment over time.