Design is performance and performance is user experience. We've all been to a website before that just didn't feel right, right?
It's the website you barely remember because you hit the back button so fast it nearly caused your clicking finger whiplash. Don't be that website.
Make sure your design is up to date; looking like a professional website should and providing a great user experience on mobile devices as well. Any designer that is worth their weight will focus on mobile as it accounts for a huge percentage of traffic today, especially from websites like Facebook where a majority of their traffic is mobile users.
Creating The Best Experience
This is the overall goal your website should seek to accomplish. Create the best experience possible for someone that's visiting your website for the first time.
If you do this correctly and you keep creating great content then you've got a great chance of seeing that person again in the future. This is how websites grow.
Lastly, remember that your landing page is your design and your user experience. Not only do you need to make sure that you're providing the highest quality content available for the user, you need to make sure that all of these things are in order.
This is what will separate you from the rest of your competition and make your website more successful than your next best competitor. Push the limits with your content, make sure your landing page provides the answers that would be visitors are looking for and make sure your design and UX/UI are all tied in and working together.
This is what will help your website achieve the rankings you want. This is what will help you grow your business and add sales to your bottom line. This is exactly why SEO can be and is so very powerful.
Those websites that overlook this valuable lesson will be behind the times. Take the advice of someone that's been in the SEO industry for over a decade and pay attention to your website design, create great content and make sure your landing page is delivering what it is you're trying to communicate to the search engine visitor. Match these up and your website will win the rankings you deserve.