Managing a large website? Enterprise SEO is just that. It’s the additional work that goes into creating relevance while managing authority for enterprise websites through nuanced search engine optimization constructs.
In order to accomplish this effectively you need access to enterprise level software that will enable you to analyze thousands or millions of individual web pages within a website. Not only do you need the ability to analyze these pages but you need to know which pages show signs of weakness from an SEO standard.
Enterprise SEO jobs are on the rise because large companies are starting to realize the impact that organic search can have on their bottom line. It wasn’t always this way.
Enterprise clients are typically companies that fall within the Fortune 1000 and generally have a robust marketing team driving multiple efforts across different mediums. The goal with an SEO campaign is to align organic search efforts with that of the company’s overall marketing goals.
This is where strategic keyword research comes into play. Understanding the different types of searches performed by the consumer is the first step to success.
The Different Types of Keyword Searches:
These searches are each used for different purposes. Informational searches are purposed based searches surrounding queries used to find information and are typically used to answer a question. Navigational searches are used to find something, like a website. Commercial investigative searches are performed when someone is looking for the right resource. Transactional searches are the best for those with a product or service to sell as these searches are performed to buy something.
Knowing the difference and understanding the value in relation to your offerings you can then tailor your campaign to your goals. Using the best tools in the industry we can effectively parse our efforts to reap the most rewards possible and/or target all levels of the funnel. Efforts will largely depend on where in the buying cycle you want to capture and nurture the lead.
This is largely driven by the number of leads you need to generate and your overall marketing and revenue goals for not only your SEO campaign but your overall business. Your goals will drive the size and efforts of your SEO campaign. It’s not a one size fits all solution.
Enterprise SEO Campaign Features
What makes these pages different from pages that are optimized effectively? What types of issues should you be able to analyze and test for quickly in an Enterprise SEO campaign?
This is partly what makes enterprise level SEO campaigns difficult to an extent. It’s all about scale and the ability to analyze at scale.
Is the page too slow? Is the HTML too large? Is the page not compressed effectively? These are all things that we will look into for each and every page, no matter the size of the website.
How is your On-Page SEO performing? We will scan your website for issues such as Meta description length, title length, H1 tags, multiple tag issues, etc.
Are there pages that are weighing down your website? We will scan your website for issues such as content quality and duplicate content.
Incoming Links from External Sources
Are there pages on your website that have linking issues, meaning that they don’t have any incoming links pointing to them or maybe broken links? Are there mentions of your website throughout the web that aren’t linked to your pages? This is another issue addressed for enterprise level clients.
Are your links setup correctly? Are you linking to the http version of your website when you’ve got a wildcard SSL certificate installed? Are you linking to broken pages within your website because a page was deleted or moved at some point? These are all issues we will scan for.
Do you have missing alt text throughout your website? Google wants to understand your images so we will help you out with this.
Is your website being bogged down with bloated code? These are issues you should be aware of as these can impact your rankings substantially.
Is your website full of clunky code from your developer? Again, you need to be aware of these issues.
Above are all common issues that enterprise level clients face. These issues can impact rankings across an entire website at an extreme level. The ability to find and analyze these issues in a timely basis is what enterprise SEO services encompass.
Enterprise Level Clients Have an SEO Advantage
Authority is power. This is the immediate benefit that enterprise level clients have over others in the SEO game. This is a benefit that you can take to the bank.
Because of the authority that your website has built over the years, enterprise level SEO clients typically get some substantial benefits quickly.
Showing Results at an Enterprise Level
Tracking revenue and ROI is important for all businesses big or small. With enterprise level SEO campaigns this is no different. You must first put a number on the value of a lead and then measure that on a consistent basis month to month in order to understand how valuable your SEO campaign actually is.
How do we do this? First we will work to understand what a lead is worth to your business using our SEO ROI calculator. Once we have this number we can then give value to the leads generated to your website from organic search traffic.
From here we can actually measure the amount of traffic we drive to your website using parsing technology to determine organic website traffic from the rest. We also break apart branded traffic from that of general search terms.
We then track leads from these numbers straight through your website. This is how we track the value that you’re getting from your enterprise SEO campaign.
Enterprise SEO Strategy
My goal is to work with you to understand your goals. When I feel like I have a good grasp on what your goals on going forward I can then move to show you options for your SEO campaign.
Your options will be largely dependent on taking your current goals and matching them against potential for gaining new leads and sales through organic search. This will require a deep introspection along with goal matching.
I'm happy to speak with you about your marketing goals. If you have an enterprise level website or work with an enterprise level company just mash that blue button below and we can get started.