They tell you that submitting your website through them will get you the results you’ve always dreamed of. Okay, this may be a stretch but not by much. This is also the same company that will tell you they are not an SEO company when pressed about rankings but tell you how important their service is for search. So why do so many SEO and internet marketing companies rely on them (more than 5000)? Gasp!
They distribute your listing across a laundry list of websites. Problem is, your “Enhanced Content” doesn’t do you a bit of good if it’s duplicated across the web. Each instance we’ve checked has seen just a small percentage of the listings from this service indexed.
Google doesn’t like duplicate content so they ignore it. There are always exceptions but a vast majority of your listings are just flat out ignored by the Search behemoth. There should never be an instance of an SEO company using only synced data for the “local” part of your organic search campaign. Better yet, it should be used as a back up tool.
These can cause more problems than they do good. Not every directory has the same category so these aggregated listings can easily end up listed incorrectly. Problem is, Google relies on this data to rank your Map Pack listing. Incorrect data causes problems, the kind that can negatively impact your rankings in the search results.
After all of this you still have the duplicate content issues to deal with. Again, Google likes to ignore duplicate content so if your information is the same across hundreds of sites, they ignore it. The few listings that Google will keep are mainly from highly authoritative sites. The question we ask ourselves constantly is why does your SEO company still use these aggregators as the main service offering?
There should never be an instance of an SEO company using only data aggregators in your local search engine optimization campaign, only as an addition. That’s really not needed if your SEO is done correctly.
Most internet marketing companies use Synced Listings for local SEO citations or Data Aggregators to build local citations for their clients. They believe it saves time, which is not the point here because they’re not aware of the major issues surrounding the use of these tools. The issue is that you’re not getting the results because of the duplicate and thin content issues cutting a swath across your local listings.
The listings can turn out poorly providing zero added value for the search engines. Ask yourself, why would Google index listings that don’t add any value to the SERPS? They wouldn’t and they don’t. This creates problems with your rankings. Who needs that garbage?
Google likes beefy listings. They need relevant content to populate the SERPS. Their search results depend on high quality content as does their entire business model. Google will not index your listings if there’s no value add. If your content is being pushed out on auto-pilot then your rankings are suffering.