The gist of running an SEO campaign is this... Your website popularity is measured by Google. That's how they rank websites on the first page. What they deem the most popular page for a search engine query is the page that they will show at the top of the SERPS.
An SEO campaign is essentially a campaign to boost the popularity and relevance of your website above all that of all other websites in your niche so that you are the one Google decides to place in the coveted top spot.
A popularity contest? Yes. You thought that was over with in high school? Not so much.
Google relies on its algorithm to stack their search results from 1 to 100 and beyond. If your website isn't the most popular then you're not going to be on the first page.
This is the popularity contest.
The great thing about popularity is that anyone can beome popular with the right team behind them. Just like politics, you need the right team to succeed and it's very much a popularity contest.
To start you have to prove to Google that you know what you're talking about by providing them the great content. They see great content as information that provides an answer to a question or a solution or a resource. They see your website as a resource and will compare you to your competition so make sure you're providing the same level of information or more than that of your competition or you will get left behind.
Once you've accomplished this you will need to have everyone back you up by saying that you really do know what you're talking about. This is your celebrity backing in a presidential race. The more popular the celebrity the more powerful their vote.
This applies to websites as well. These are the contextual links that mention your website coming from other trusted resources.
This is SEO in a nutshell.
It's a relatively straightforward process with plenty of complexities throughout.
If you want to learn more about these complexities the best thing to do is to give us a call at 303-997-2222 or fill out our contact form. If you know that you need SEO then that's great. If you're ready to go then please fill our our consultation form to learn more about my process for helping clients succeed, even in the most competitive of niches.
This will provide me the information I need to quickly analyze your campaign and provide you with answers to your questions before we get on the phone to discuss.